SMS marketing

Understanding The Benefits And Possible Drawbacks Of Mobile Marketing

One obvious benefit concerning the process of marketing mobile phones or mobile marketing in general is the fact that most people nowadays have mobile phones, ranging from simple cellular phones to smart phones like iPhones, Android, Blackberry, etc. Because of this, marketers or businessmen are somehow already one step ahead when it comes to reaching potential clients. The connection is none other than those mobile phones. So whichever type of mobile marketing you are trying to include in your marketing campaign – be it SMS marketing or that mobile web marketing – you have some sort of advantage already. You only have to make that advantage worth it.

How about doing both options?

Small business owners don’t have the luxury of huge budgets compared to big businesses, so should they consider mobile marketing? The answer is a resounding yes. The best thing about a cell phone or a smart phone is the fact that it gives you the ability to reach people wherever they are and whenever you want. So you can definitely reap the benefits if you start putting your campaign on mobile.

With mobile marketing through business SMS, the other benefits include having decent, perhaps more, response rates and the fact that it can be integrated with other marketing strategies. You can use social media (such as Facebook, Twitter, YouTube, Digg) and traditional media (i.e. radio, television and print) to disseminate your SMS short codes. These “short codes” are the codes that interested folks need to remember and opt-in to so they can receive SMS updates from your business or company.Checkout latest news at http://www.huffingtonpost.com/william-morrow/5-reasons-sms-marketing-i_b_12273948.html

Because people can opt in, this makes subscribers of your updates some of the most targeted audience your business can ever have. This is because they want to get in touch with you and they are the ones who want to learn whatever your business is offering. It also helps a lot that mobile

SMS marketing is cheaper than the usual web or online marketing.

With mobile web marketing, another benefit is that your customers can still view your site as efficiently as possible even if they are using their mobile phones to do it. For instance, if they want to purchase something off your site but don’t have access to a PC or laptop, they can still do so using their mobile phones. Your clients will very much appreciate how flexible your services are – either online or through mobile web. This just proves how effective mobile marketing is and why you should add it to your list of strategies. In this era wherein you can send text message online, shop clothes over the Internet and know someone’s actual location through GPS features and location-based services, you should utilize anything that can help you and your business gain leverage.

SMS marketing

But mobile marketing has its drawbacks as well. For text message marketing or SMS marketing, there are issues regarding permission and privacy that you have to deal with properly. For mobile web marketing, the problem has something to do with the varying phone standards. For instance, some individuals may not be able to view your business’ mobile website very well because their phones’ settings aren’t compatible with your site. These are the things you have to understand first before venturing into mobile marketing.

SMS marketing

Methods of Targeting Involved in SMS Marketing

We are living in an age where people are addicted to their mobile phones. It is estimated that over 70% of the world’s population have a mobile phone. As the mobile phone users are increasing rapidly, most of the entrepreneurs have already started to use mobile as an effective marketing tool. As the dependence on mobile is growing rapidly, plenty of opportunities are emerging for entrepreneurs to reach potential customers quickly and effectively. SMS marketing today is one of the highly preferred medium for any promotional campaign.

As it is cheap and reliable, even multinational companies have started to use it for marketing purpose. When it’s up to SMS marketing, you need to choose SMS service providers tactfully because only experienced service providers will be able to provide customized solutions as per your business needs. Nowadays, most of the service providers offer free bulk SMS software to grab the attention of entrepreneurs and multinational companies.

As the bulk SMS software enables you to target your product to specific prospects, you need to choose advanced software that are easy to use and reliable. As the SMS marketing is booming rapidly, different types of targeting techniques are used by entrepreneurs to reach the target audience. Some widely used targeting methods are listed below:

1. Geographic targeting: An expert service provider allows you to send your bulk SMS to any state, region or area. You can even go to the extent of specifying the pin code of your target area. If your service is region specific sending nationwide SMS is just a waste of time and money. So such geographic targeting ensures the maximum ROI for your SMS marketing campaign.Read detailed information at https://www.textplode.com/

2. Psychographic targeting: This method ensures that the business SMS you send reaches the customers only when they prefer to read it. For example, if a customer is busy during weekdays and prefers to receive ad messages during weekends when he shops, then your message will reach him right on time.

3. Demographic targeting: Demographics are crucial aspects of any marketing campaign and this targeting is particularly useful for SMS marketing. For example, if your product is a face cream for 30+ age group women then your bulk SMS will reach the desired audience through demographic targeting.

SMS marketing

4. Mobiliographic Targeting: If your ad contains video or multimedia content it will be sent only to mobiles which support multimedia content.

5. Contextual Targeting: This type of targeting ensures your message accompanies a SMS which is in context with your offering.

So my final word on this is to say, do not underestimate the power of your own “text keyword” and “shortcode” as these can and should be your next revenue-generating project. Keep in mind, your customers will be opting into your SMS list and they WILL be looking forward to your offers, coupons and updates via text. I predict that at the end of the day, your response ratios will blow you away.Get latest news for additional tips.

These are some effective targeting methods used widely in SMS marketing campaign. Good Luck!