SMS marketing

Methods of Targeting Involved in SMS Marketing

We are living in an age where people are addicted to their mobile phones. It is estimated that over 70% of the world’s population have a mobile phone. As the mobile phone users are increasing rapidly, most of the entrepreneurs have already started to use mobile as an effective marketing tool. As the dependence on mobile is growing rapidly, plenty of opportunities are emerging for entrepreneurs to reach potential customers quickly and effectively. SMS marketing today is one of the highly preferred medium for any promotional campaign.

As it is cheap and reliable, even multinational companies have started to use it for marketing purpose. When it’s up to SMS marketing, you need to choose SMS service providers tactfully because only experienced service providers will be able to provide customized solutions as per your business needs. Nowadays, most of the service providers offer free bulk SMS software to grab the attention of entrepreneurs and multinational companies.

As the bulk SMS software enables you to target your product to specific prospects, you need to choose advanced software that are easy to use and reliable. As the SMS marketing is booming rapidly, different types of targeting techniques are used by entrepreneurs to reach the target audience. Some widely used targeting methods are listed below:

1. Geographic targeting: An expert service provider allows you to send your bulk SMS to any state, region or area. You can even go to the extent of specifying the pin code of your target area. If your service is region specific sending nationwide SMS is just a waste of time and money. So such geographic targeting ensures the maximum ROI for your SMS marketing campaign.Read detailed information at https://www.textplode.com/

2. Psychographic targeting: This method ensures that the business SMS you send reaches the customers only when they prefer to read it. For example, if a customer is busy during weekdays and prefers to receive ad messages during weekends when he shops, then your message will reach him right on time.

3. Demographic targeting: Demographics are crucial aspects of any marketing campaign and this targeting is particularly useful for SMS marketing. For example, if your product is a face cream for 30+ age group women then your bulk SMS will reach the desired audience through demographic targeting.

SMS marketing

4. Mobiliographic Targeting: If your ad contains video or multimedia content it will be sent only to mobiles which support multimedia content.

5. Contextual Targeting: This type of targeting ensures your message accompanies a SMS which is in context with your offering.

So my final word on this is to say, do not underestimate the power of your own “text keyword” and “shortcode” as these can and should be your next revenue-generating project. Keep in mind, your customers will be opting into your SMS list and they WILL be looking forward to your offers, coupons and updates via text. I predict that at the end of the day, your response ratios will blow you away.Get latest news for additional tips.

These are some effective targeting methods used widely in SMS marketing campaign. Good Luck!

bulk SMS marketing

Advantages Of Bulk SMS For Your Business

In today’s marketing arena, SMS marketing is gaining recognition among the entrepreneurs with its cost effective and reliable features. In 2011, worldwide mobile messaging market generated US$202 billion as revenue and mobile messaging contributed to 63.5%. As SMS is becoming the medium of communication between people, using bulk SMS marketing is an effective way to boost your business productivity. And one of the best ways to keep your customers in the loop is to send short messages.

In SMS marketing, companies send bulk SMS easily and quickly in order to promote or sell their product or services. However, in order to use this marketing tool, it is important to get and compile a list of potential customers whom you want to reach. Providers of bulk SMS services offer software programs, which are used to create a text message template. These programs have the ability to personalize the SMS message on the basis of the customers’ names. Bulk SMS is offered as SMS white label and SMS private label. White label is more commercial and is quite affordable; private label is useful for people who are looking to showcase their home-based business.

However, sending SMS to thousands of clients is a time consuming and tedious process. Thanks to bulk SMS software which has simplified the ways of sending bulk SMS. Now, you will be able to send SMS in bulk to your clients in just a single click. With the help of this software you will be able to send multiple texts from your computer to mobile phones in just one go. The software will enable you to enter the mobile phone numbers of the recipients in bulk using CVS or Excel. It’s secure and the GUI interface is extremely user friendly; therefore, using it is very easy and even an inexperienced entrepreneur can use it effectively.

It works with Internet-based connectivity and once you have the software all you need is the Internet connection to send out the alerts. The efficacy of the software ensures that the messages are delivered instantly to the recipients. This gives you an edge over your competitors and makes sure that you are always a step ahead of them. Another important benefit of the software is that it offers an extremely cost effective means of communication. You can pass on your message to thousands of your customers by shelling out peanuts.Read her latest blog posted at http://www.freelance-work-exchange.com/understanding-benefits-drawbacks-mobile-marketing/

If you are an entrepreneur seeking ways to enhance your business productivity, you need to know about bulk SMS software options.

bulk SMS marketing

Actually finding software for sending messages in bulk across different parts of world is fairly easy. When you purchase the best software available in market you will get a host of benefits. For starters, you will be able to use your own keyword in the text.

Therefore, the recipients will get texts that display your registered keyword. The software will enable you to send advertisements along with the text. Integration with the site or portal is included in the price of the software and with a single click you will be able to send unlimited text messages. So, what are you waiting for? Send out SMS in bulk and get enhanced customer traffic.