SMS Marketing: 5 Ways Brands Can Try It Out

With an open up rate of 98%, SMS Marketing is a primary, trackable and cost-effective marketing tool to engage your potential clients, customers and subscribers, by forming a direct connection with them. Although a very powerful communication tool, we cannot disregard the misuse of the channel over the last twenty years – and the polarized views on the list of marketers about Text message marketing.

The article throws light on 5 essential way marketers can make SMS marketing work with brand building:

Send verification SMS

If you are into retail, e-commerce or financial services, confirmation Business SMS is a nifty way to keep your customers updated on their purchases. Suppose a customer places an order on your website, immediately you can send them a message containing the order details. You will keep them modified on the delivery status, and a thank your communication post order delivery.

Confirmation or revise messages are useful in other industries as well. For example, a hotel can send a Text to verify bookings, or a flight can revise on its flight delays. Such marketing communications help fortify the confidence in your brand and increases the CX and brand conversation as well.

Conduct Surveys and Polls

How will you make sure that your brand or service is being well received by your visitors? You talk to them! Conducting a survey through a bulk SMS plan can help you realize more about how precisely customers perceive your brand. Every time a customer purchases a product from you, you can send them a message after few days requesting how happy they are really with the product/service.

Send Exclusive Offers

Whenever a customer decides to buy something from you, they establish a relationship with your small business.  Not interesting existing customers is a huge misuse of opportunity. Rather than letting that relationship slide, run a promotional advertising campaign to re-engage the customers. Gamification is an outstanding way to re-engage dormant customers or customers. You can SMS them coupons, gift certificates and another exclusive discount offers. This moves a long way in building customer romantic relationship and brand understanding. Read more.

Schedule Consultations and Reminders

You can use SMS marketing to permit your customers program meetings and send computerized reminders. Whenever a customer goes to your website to enquire more about your services and make a scheduled appointment – you can require their mobile number. Upon stepping into their quantity, they’ll get a Text with a distinctive URL to reserve the appointment.

Customer Service

In the center of multiple sophisticated customer service tools – Business SMS still supports its ground as a highly effective way to communicate with customers. More so, because it is simple and quick to attain customers via an SMS at the right time, when they can avoid making a phone call and being on hold for a straightforward confirmation/query.

The key is based on using a smooth manner for a seamless initiation of a spontaneous conversation with the clients, which makes the Business SMS noises valuable information alternatively than aggravating intrusion. A rightly constructed Text message with a sharp message sent at the perfect instant courses customers in going for a suitable action without them knowing about any of it! For more details, visit: https://www.textplode.com/sending-messages

SMS marketing

Methods of Targeting Involved in SMS Marketing

We are living in an age where people are addicted to their mobile phones. It is estimated that over 70% of the world’s population have a mobile phone. As the mobile phone users are increasing rapidly, most of the entrepreneurs have already started to use mobile as an effective marketing tool. As the dependence on mobile is growing rapidly, plenty of opportunities are emerging for entrepreneurs to reach potential customers quickly and effectively. SMS marketing today is one of the highly preferred medium for any promotional campaign.

As it is cheap and reliable, even multinational companies have started to use it for marketing purpose. When it’s up to SMS marketing, you need to choose SMS service providers tactfully because only experienced service providers will be able to provide customized solutions as per your business needs. Nowadays, most of the service providers offer free bulk SMS software to grab the attention of entrepreneurs and multinational companies.

As the bulk SMS software enables you to target your product to specific prospects, you need to choose advanced software that are easy to use and reliable. As the SMS marketing is booming rapidly, different types of targeting techniques are used by entrepreneurs to reach the target audience. Some widely used targeting methods are listed below:

1. Geographic targeting: An expert service provider allows you to send your bulk SMS to any state, region or area. You can even go to the extent of specifying the pin code of your target area. If your service is region specific sending nationwide SMS is just a waste of time and money. So such geographic targeting ensures the maximum ROI for your SMS marketing campaign.Read detailed information at https://www.textplode.com/

2. Psychographic targeting: This method ensures that the business SMS you send reaches the customers only when they prefer to read it. For example, if a customer is busy during weekdays and prefers to receive ad messages during weekends when he shops, then your message will reach him right on time.

3. Demographic targeting: Demographics are crucial aspects of any marketing campaign and this targeting is particularly useful for SMS marketing. For example, if your product is a face cream for 30+ age group women then your bulk SMS will reach the desired audience through demographic targeting.

SMS marketing

4. Mobiliographic Targeting: If your ad contains video or multimedia content it will be sent only to mobiles which support multimedia content.

5. Contextual Targeting: This type of targeting ensures your message accompanies a SMS which is in context with your offering.

So my final word on this is to say, do not underestimate the power of your own “text keyword” and “shortcode” as these can and should be your next revenue-generating project. Keep in mind, your customers will be opting into your SMS list and they WILL be looking forward to your offers, coupons and updates via text. I predict that at the end of the day, your response ratios will blow you away.Get latest news for additional tips.

These are some effective targeting methods used widely in SMS marketing campaign. Good Luck!