SMS Marketing: 5 Ways Brands Can Try It Out

With an open up rate of 98%, SMS Marketing is a primary, trackable and cost-effective marketing tool to engage your potential clients, customers and subscribers, by forming a direct connection with them. Although a very powerful communication tool, we cannot disregard the misuse of the channel over the last twenty years – and the polarized views on the list of marketers about Text message marketing.

The article throws light on 5 essential way marketers can make SMS marketing work with brand building:

Send verification SMS

If you are into retail, e-commerce or financial services, confirmation Business SMS is a nifty way to keep your customers updated on their purchases. Suppose a customer places an order on your website, immediately you can send them a message containing the order details. You will keep them modified on the delivery status, and a thank your communication post order delivery.

Confirmation or revise messages are useful in other industries as well. For example, a hotel can send a Text to verify bookings, or a flight can revise on its flight delays. Such marketing communications help fortify the confidence in your brand and increases the CX and brand conversation as well.

Conduct Surveys and Polls

How will you make sure that your brand or service is being well received by your visitors? You talk to them! Conducting a survey through a bulk SMS plan can help you realize more about how precisely customers perceive your brand. Every time a customer purchases a product from you, you can send them a message after few days requesting how happy they are really with the product/service.

Send Exclusive Offers

Whenever a customer decides to buy something from you, they establish a relationship with your small business.  Not interesting existing customers is a huge misuse of opportunity. Rather than letting that relationship slide, run a promotional advertising campaign to re-engage the customers. Gamification is an outstanding way to re-engage dormant customers or customers. You can SMS them coupons, gift certificates and another exclusive discount offers. This moves a long way in building customer romantic relationship and brand understanding. Read more.

Schedule Consultations and Reminders

You can use SMS marketing to permit your customers program meetings and send computerized reminders. Whenever a customer goes to your website to enquire more about your services and make a scheduled appointment – you can require their mobile number. Upon stepping into their quantity, they’ll get a Text with a distinctive URL to reserve the appointment.

Customer Service

In the center of multiple sophisticated customer service tools – Business SMS still supports its ground as a highly effective way to communicate with customers. More so, because it is simple and quick to attain customers via an SMS at the right time, when they can avoid making a phone call and being on hold for a straightforward confirmation/query.

The key is based on using a smooth manner for a seamless initiation of a spontaneous conversation with the clients, which makes the Business SMS noises valuable information alternatively than aggravating intrusion. A rightly constructed Text message with a sharp message sent at the perfect instant courses customers in going for a suitable action without them knowing about any of it! For more details, visit: https://www.textplode.com/sending-messages

How SMS Marketing Is Benefiting Various Online Businesses

Can you believe that SMS marketing is one of the best marketing options that we have today? It seems like a hot topic but it is true that since the invention of the mobile devices marketing is now being done through SMS. Despite the fact that there are several marketing mediums that have been there over the years, SMS marketing is the most reliable. It is the best and most marketing strategy to use when you want to reach the out to the end users with some small and targeted messages. SMS marketing has assisted many businesses to grow and some of these businesses that have grown because of SMS marketing are:

Entertainment spots

Entertainment spots are places such as bars and nightclubs. These are among the first places where SMS marketing was first done and it proved to be successful to them. The reason why these kind of businesses preferred using the SMS is because they found out that it was cheaper as compared to any other method of marketing as they could send a bulk of messages at avery low cost. They could use these means to inform customers about the next events that are in the near future. This method helped them reach all their customers.

Service Businesses

The most common examples of service businesses that use SMS to market their products are businesses like fitness centers, dentists, veterinarians, maintenance experts and many others. These are the kinds of service businesses that have tried out SMS marketing and it has worked for them. They send appointment reminders to their clients and the clients get them and due to this they are able to grow their businesses. SMS marketing makes it easy for information to be delivered within a short time and the recipient is able to read in and respond if need be. See more.

Retail stores

Retail stores are also in the mix of using SMS marketing to reach their customers and tell them about new products and any special deals that are in the market. There are some retailers that offer text only coupons. Texts can also be used to providing opinion polls.

Food establishments

The restaurant industry is one of the industries that have grown because of using sms to market their products and services. Restaurants have used sms for a very long time because it works for them and because it is a cheaper method of advertising their services. They can be able to target people at a certain time in a day such as during lunch time or dinner.

Realtors

Most of the real estate firms today use sms marketing to reach their customers and let them know more about fresh listings or open houses. Bulk SMS enables them to reach as many clients as possible and this increases their chances of getting more customers.

Online businesses

Finally, online businesses also use SMS marketing to reach some of the customers who don’t use internet. What you need to know about SMS marketing is that it can be used by the e-commerce sites or any other site as a way of reaching more customers. SMS marketing is a highly flexible method of marketing and it is the cheapest method of marketing. For more information visit: https://www.taxreturn247.com.au/

SMS marketing

Understanding The Benefits And Possible Drawbacks Of Mobile Marketing

One obvious benefit concerning the process of marketing mobile phones or mobile marketing in general is the fact that most people nowadays have mobile phones, ranging from simple cellular phones to smart phones like iPhones, Android, Blackberry, etc. Because of this, marketers or businessmen are somehow already one step ahead when it comes to reaching potential clients. The connection is none other than those mobile phones. So whichever type of mobile marketing you are trying to include in your marketing campaign – be it SMS marketing or that mobile web marketing – you have some sort of advantage already. You only have to make that advantage worth it.

How about doing both options?

Small business owners don’t have the luxury of huge budgets compared to big businesses, so should they consider mobile marketing? The answer is a resounding yes. The best thing about a cell phone or a smart phone is the fact that it gives you the ability to reach people wherever they are and whenever you want. So you can definitely reap the benefits if you start putting your campaign on mobile.

With mobile marketing through business SMS, the other benefits include having decent, perhaps more, response rates and the fact that it can be integrated with other marketing strategies. You can use social media (such as Facebook, Twitter, YouTube, Digg) and traditional media (i.e. radio, television and print) to disseminate your SMS short codes. These “short codes” are the codes that interested folks need to remember and opt-in to so they can receive SMS updates from your business or company.Checkout latest news at http://www.huffingtonpost.com/william-morrow/5-reasons-sms-marketing-i_b_12273948.html

Because people can opt in, this makes subscribers of your updates some of the most targeted audience your business can ever have. This is because they want to get in touch with you and they are the ones who want to learn whatever your business is offering. It also helps a lot that mobile

SMS marketing is cheaper than the usual web or online marketing.

With mobile web marketing, another benefit is that your customers can still view your site as efficiently as possible even if they are using their mobile phones to do it. For instance, if they want to purchase something off your site but don’t have access to a PC or laptop, they can still do so using their mobile phones. Your clients will very much appreciate how flexible your services are – either online or through mobile web. This just proves how effective mobile marketing is and why you should add it to your list of strategies. In this era wherein you can send text message online, shop clothes over the Internet and know someone’s actual location through GPS features and location-based services, you should utilize anything that can help you and your business gain leverage.

SMS marketing

But mobile marketing has its drawbacks as well. For text message marketing or SMS marketing, there are issues regarding permission and privacy that you have to deal with properly. For mobile web marketing, the problem has something to do with the varying phone standards. For instance, some individuals may not be able to view your business’ mobile website very well because their phones’ settings aren’t compatible with your site. These are the things you have to understand first before venturing into mobile marketing.