How SMS Marketing Is Benefiting Various Online Businesses

Can you believe that SMS marketing is one of the best marketing options that we have today? It seems like a hot topic but it is true that since the invention of the mobile devices marketing is now being done through SMS. Despite the fact that there are several marketing mediums that have been there over the years, SMS marketing is the most reliable. It is the best and most marketing strategy to use when you want to reach the out to the end users with some small and targeted messages. SMS marketing has assisted many businesses to grow and some of these businesses that have grown because of SMS marketing are:

Entertainment spots

Entertainment spots are places such as bars and nightclubs. These are among the first places where SMS marketing was first done and it proved to be successful to them. The reason why these kind of businesses preferred using the SMS is because they found out that it was cheaper as compared to any other method of marketing as they could send a bulk of messages at avery low cost. They could use these means to inform customers about the next events that are in the near future. This method helped them reach all their customers.

Service Businesses

The most common examples of service businesses that use SMS to market their products are businesses like fitness centers, dentists, veterinarians, maintenance experts and many others. These are the kinds of service businesses that have tried out SMS marketing and it has worked for them. They send appointment reminders to their clients and the clients get them and due to this they are able to grow their businesses. SMS marketing makes it easy for information to be delivered within a short time and the recipient is able to read in and respond if need be. See more.

Retail stores

Retail stores are also in the mix of using SMS marketing to reach their customers and tell them about new products and any special deals that are in the market. There are some retailers that offer text only coupons. Texts can also be used to providing opinion polls.

Food establishments

The restaurant industry is one of the industries that have grown because of using sms to market their products and services. Restaurants have used sms for a very long time because it works for them and because it is a cheaper method of advertising their services. They can be able to target people at a certain time in a day such as during lunch time or dinner.


Most of the real estate firms today use sms marketing to reach their customers and let them know more about fresh listings or open houses. Bulk SMS enables them to reach as many clients as possible and this increases their chances of getting more customers.

Online businesses

Finally, online businesses also use SMS marketing to reach some of the customers who don’t use internet. What you need to know about SMS marketing is that it can be used by the e-commerce sites or any other site as a way of reaching more customers. SMS marketing is a highly flexible method of marketing and it is the cheapest method of marketing. For more information visit:

Great Shopping and Savings are Just A Click Through Away

I tend to be a distracted person when there are lots of things vying for my attention.  I tend to sign up for lots of opportunities to get on lists, get email reminders, and give in to other SMS marketing ploys.  I’m in the business myself, and understand how useful these alerts can be when I’m pressed for time and facing a deadline to get a gift for an upcoming wedding, birthday, or baby shower.  I’m guilty of forgetting names, but not faces.  I can remember incidents but not all the places where they happened.  So I have little reminders everywhere.  I’m a grad student, mother and wife.  I have a very busy life, and need all the breaks I can get.  That’s why I really pay attention when I see something from Groupon.  Especially if it’s for Lord & Taylor.  They have been one of my favorite department stores for decades.  I love the sophisticated looks they sell, the top-quality merchandise I’ve bought from them, and the edgy pieces I can mix with them to create a unique look.


In grad school I’ve learned that the open rate for SMS (which stands for short message service) is 90% compared to 35% at most for other marketing modes.  The 40% click through rate of SMS accounts for almost half of all the revenue generated by mobile messaging.  That’s over $100 billion US dollars.  There’s a piece of that pie with my name on it, and as soon as I’m done with grad school, I’m heading to a top marketing firm to ply my trade.  In the meantime, I can understand the appeal of SMS compared to snail mail.  I can easily act on a text.  Those annoying hard copies of deals tend to slip behind the sofa, or get tossed straight into the trash because the sale is over by the time I’m ready to use them.  

I’m happy with Groupon.  I can access deals from thousands of retailers and get instant discounts on goods and services I use all the time – right from my smart phone.  I’m really happy to see those from Lord & Taylor.  Besides, I consider shopping field research for my thesis.